Part 1: Social Networking and Social Media Training for Business

This workshop presents a powerful overview of Social Media and Reputation Management on the Web.  Martin will emphasize skills for managing the transparent conversation that exists for every business and business owner on the Web, taking into account real world time limitations.

You’ll learn smart business applications of these online tools that will enable your business to successfully compete and grow, even on a limited budget.  By building your solid reputation on the Web now, it will be hard for your competition to catch up with you in the future.

This customized training will include:
▪ understanding and tracking your web presence
▪ using the web to stay closer to your clients and enhance customer loyalty
▪ using web transparency that builds a positive, earned reputation with your target clients
▪ understanding the effective use of Social Media for your business and how to manage it with finite resources

Basics of Facebook, Linkedin, Twitter, Blogging and YouTube for business are included.
All participants will receive a valuable eBook resource guide with direct links to a large number of useful free sites.

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Part 2: How to Use LinkedIn and InSideAreaCodes for Positive Business Results

LinkedIn.com is a powerful on-line business networking resource based on the idea of "6 degrees of separation" and has a global community. Their is a InSideAreaCode for every area code in the US and the first one was Inside919.com.  Inside919 is one of the fastest-growing small business on-line networking websites focused on business in the 919 area code. This class will provide a good working knowledge of both sites for increasing your business, your sales, and enhancing your career.

We will cover the benefits of LinkedIn, such as:

- Being easily found by your prospects and your customers

- Making it easier for others to refer you

- Building relationships inside your prospect’s company

- Getting directly to the people you can help in an appropriate way

- Getting yourself in front of people who make a difference

Class prerequisite:  You must have signed up for LinkedIn, filled out your basic profile, and successfully connected to at least one other person. You may bring a laptop if it can run on batteries during the class. If you bring a laptop it is asked that you pay close attention and not fall behind in the class by being distracted by other items on-line.

With over 1900 members it is a powerful tool to connect interactively with other businesses. The primary growth of the group has been through grass roots referrals of good businesses recommending other good businesses. Just signing up is free, but reputations are earned and contacts are gained by contributing to the group. Many of us already have busy lives and this course is to teach you how to get the maximum benefit without spending a lot of time on the Web.

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Part 3: Twitter for Business as a Tool to Enhance Business

Using Twitter to:
- build your brand
- enhance your reputation
- increase connection to your customers
- expand your web presence
- generate valuable content to attract Google and your prospects

You’ll learn
- the simple steps to set up your Twitter account
- the difference between a public message and a personal message
- the steps to customizing your profile and settings
- the power of 140 character messages
- the magic of “#” in Twitterland
- Twitter etiquette
and
- how Twitter relates to Facebook, LinkedIn and other social networking sites
- how to distinguish between the noise and items of value
- how to determine who is following you
- how to find people with interests similar to your own on Twitter (important for marketing!)

Micro-Blogs like Twitter are another way to stay closely connected to your customers, friends and fans. It has been extensively use in political campaigns and provides a tool to give real time data about how people think. Its interactive quality gives it growing importance in the new world where traditional "interruption advertising" is gaining less and less attention.

Applications of Twitter have included:  learning about real time weather disasters with newer information than the news; finding the right people and being able to understand more about them than their own website; gaining real time answers from a larger number of people; enhancing viral marketing; and learning learn about small problems related to a business before become bigger ones. Many creative uses can be found daily. 

Join us to understand this important component of the Social Media / Web 2.0 world explained in plain English, including the new terms related to this topic.

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Part 4: Facebook for Business and Social Networking  

- The appropriate use of a personal profile and business page

- How to build and use a business page that can seen by Google.com

- When do business and pleasure mix

- Generating relevant content for your page. 

Facebook for Business - as a tool for building your business, your brand and staying closer to your customers. With the use of both the personal profile and the business pages you Facebook can lead to business from close friends and enhance your exposure on the web allowing people to become fans of your business.

With over 250 million active users many of your current and future customers are hanging out here, why don’t you want to join them? With the proper use of the personal and business pages you can gain both indirect referrals and direct business. Often in business the introductions or referrals we least expect result in the some of the best contacts.  Learning out to leverage these resources with Facebook with be address in this training.

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About Martin Brossman:
Martin is a success coach, speaker, trainer and author (www.coachingsupport.com) specializing in teaching new social media skills to accelerate growth for entrepreneurs and small businesses. He has been offering LinkedIn training in the Triangle community since 2006 and building a meaningful LinkedIn network ( http://www.linkedin.com/in/martinbrossman). He has originated in-person and on-line networking groups, which have facilitated valuable business connections among members. Martin’s IBM background and computer skills have powered his keen ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking. His own podcast show can be heard at www.lnquireOnLine.info . He offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing “the conversation of you”

We are also able to offer on-site custom training designed for your particular business needs, call for details (919) 847-4757.

Courses can be customized, combined, and adjusted based on your business needs, call Martin Brossman at (919) 847-4757 .

Contact Martin Brossman to see how he can support your growth today: (919) 847-4757 or Martin@CoachingSupport.com